Hello, budding photographers! Meet the ASUS Zenfone Zoom that features 3x Optical Zoom, dual flash, laser autofocus and a dual periscope mechanism. 3x Optical Zoom Capture the world up close with the amazing 13 MP rear camera of the Zenfone Zoom which is capable of 3x optical zoom. Don't forget to carry your Zenfone Zoom the next time you're taking the safari in Africa. HOYA Lens Technology HOYA, the Japanese optics expert created an innovative 10-element lens arranged in a periscopic arrangement for this ASUS device. This mechanism lets more light inside, which results in outstanding picture quality. Optical Image Stabilization Thanks to the DSLR-like 4 stops OIS, every shot you capture with the PixelMaster 13 MP camera is sharp, clear and detailed even in low light conditions. Design A classic beauty, this Zenfone features an aluminium unibody construction with a burnished leather rear. It boasts 5 mm ultra-thin edges which make the device easy to hold and convenient to use. Performance Wouldn't you love a smartphone that is as fast as your desktop? With a 2.5 GHz 64-bit Intel Atom Quad-Core processor, 4 GB RAM and a PowerVR 6430 GPU, this ASUS smartphone delivers solid day-to-day performance just like your desktop. Display Immerse yourself in your favourite movies and games on the splendid 13.97 cm (5.5) Full HD IPS display of the ASUS Zenfone Zoom. The Corning Gorilla Glass 4 protects the device's screen from scratches and scrapes. Sound Enjoy watching videos and listening to music in high-fidelity audio on this device, thanks to SonicMaster 2.0 technology, the five-magnet speaker construction, metal voice coil and the dedicated sound chamber. Connectivity With built-in 4G/LTE and super-fast Wi-Fi connectivity, you don't have to wait for videos to buffer or web pages to load. Battery This ASUS device is powered by a long-lasting 3000 mAh battery, so you can keep clicking amazing photos through the day. What's better? The ASUS BoostMaster technology speeds up the charging process, giving you up to four hours of 2G talk time in just 10 minutes. UI This ASUS device runs on ZenUI which is considered as the most user customizable interface available. Adhering to the photographic brilliance of this device, ZenUI offers different photo-friendly features such as PhotoCollage, MiniMovie and ZenCircle.